Sr. Product Designer

Great project from scratch. Client recently purchased a 60 yr old company and needed a complete new brand, website, shopping site and all product designs. https://thorpaircraft.com/

User problem/objective

Being a brand new project I had full design freedom to visualize and design a completely new brand and website. This is a great project based on the fanatic nature of these airplane builders and pilots.

My personal course of action

I was selected to create a complete brand and experience for this company, so I met with them and we worked to create a brand that appeals to this very anxious and eager audience. I then created a full branding and logo examples and we worked to narrow it down for the final result. I then went into designing all the various merchandise that pilots and friends/family/fans of this aircraft would enjoy.

Results/project outcome

After various rounds of designs and iterations and stakeholders were very happy with the design thinking and final implementations and user acceptance and sales are going strong.